Answering DMs · median reply 52 s · 24/7

Every DM answered.
Your calendar, full.

Seconds to reply. Your voice. Your playbook. Every lead qualified, every call booked, and you approve the first ones before it runs on its own.

See how it works

Free for 7 days, everything on. No card, no password, nothing sends until you approve it. Prefer email?

Illustrative conversation, from the live workspace's playbook. AI appointment setter for Instagram DMs.

11.4%engaged leads booked
1.94%industry average
52 smedian first reply
499conversations · Aug 1 – Sep 14
Read the data →

What it does once it's on

One job: turn the conversation into a booked call, the way you would have, at any hour.

01Replies in seconds, 24/7The 11pm story reply and the Saturday "how much?" get a real answer while the lead is still on their phone.
02Qualifies with your questionsBudget, timeline, fit. Worked into the conversation, never as a form.
03Books to your calendarCalendly natively, or any booking link, offered once the lead is qualified. Bookings sync back to the thread.
04Follows up on scheduleQuiet leads get a nudge. A promised follow-up goes out on the day you promised it.
05Hands you the hot onesYour phone buzzes when a lead turns hot; take over any thread with one click.
06Knows which ad bookedClick-to-DM conversations carry their campaign and keyword into the booking.
07Gets better in your voiceThe coach reviews finished conversations and proposes playbook edits. Accept the ones you like; the setter tunes to your flow over time.

Your playbook. Your rules. It gets sharper every week.

You author how it sells: the stages, the questions it must ask, the lines it never crosses. The coach reads every finished conversation and proposes edits. You accept or reject. Nothing changes without you.

Playbook · new inquiryv14 · active
  1. 01
    Ask what they're dealing with before any price
  2. 02
    Quote the first visit at $95, say what it includes
  3. 03
    Never diagnose. Anything clinical goes to staff
  4. 04
    Offer two specific times, then the link
Coach · from 38 conversations this week

Leads who mention "sitting all day" book 2× more often when you name desk work before quoting. Add a line to step 02?

AcceptRejectEdit

Real feature, illustrative content. Every accepted edit is versioned, so any playbook can be restored.

Live in minutes, not weeks

Nothing goes out until you've watched it work on your own conversations.

  1. Sign in with Instagram

    Meta's official login. No password, no browser extension.

  2. It learns your voice

    Setterr reads up to 90 days of your own DMs, booked-first, and drafts a brief. You edit it.

  3. Replay a real thread

    Pick a past conversation and watch how it would have answered, line by line.

  4. Approve drafts, then switch on autopilot

    Every reply waits for your tap until you trust it. Flip the switch when you do.

One flat price. Pick your volume.

A conversation is one lead per month, however many messages it takes. Every feature on both plans. No per-lead fees, no commission, no contract.

Setterr
$250 / month

500 conversations

Start 7-day free trial
  • 500 AI conversations / mo
  • Replies in your voice, trained on your real DMs
  • Booked-call calendar sync (Calendly or any link)
Setterr Growth
$400 / month

1,000 conversations

Start 7-day free trial
  • 1,000 AI conversations / mo
  • Replies in your voice, trained on your real DMs
  • Booked-call calendar sync (Calendly or any link)
A human DM setter
$1,500–4,000 / month

+ 5–15% commission, one shift

  • Replies in minutes to hours, when awake
  • 2–4 weeks to ramp; restart on churn
  • Still better on phone calls and complex deals

About $6 per booked call at live-workspace volume. 7-day free trial with everything on, no card. After that, drafts continue until you pick a plan. Cancel any time and keep the month you paid for. Billing terms

Questions

The ones every owner asks before connecting.

What is Setterr?

Setterr is an AI appointment setter — an AI DM setter — for Instagram DMs. It answers every DM in seconds in your voice, asks your qualifying questions, books sales calls on your calendar, and follows up with leads that go quiet — with you one click away from any conversation.

How does Setterr learn my voice?

When you sign in with Instagram, Setterr imports up to 90 days of your own DM conversations, booked-first, and infers how you sell: your offer, your answers to the price question, your objection handling. You review and edit that brief before anything goes live.

Will it send messages without my approval?

Not until you say so. New workspaces start in draft mode, where every reply waits for your tap. Autopilot is a switch you turn on when you've seen enough, and you can turn it off — or take over any single thread — at any time.

How much does Setterr cost?

$250 per month for up to 500 AI conversations, or $400 per month for up to 1,000. Every feature is included on both plans. No per-lead fees, no commission, no contract. The first 7 days are free with everything on, including autopilot on real DMs, and no card is needed to start.

Does Setterr use the official Instagram API?

Yes. Setterr connects through Meta's official Instagram login and Messaging API. It never asks for your password and never uses browser extensions or session-cloning tools that put accounts at risk.

Which calendars can it book to?

Calendly connects natively so bookings sync back to the conversation. Any other booking link works too — the AI sends it at the right moment, after the lead is qualified.

New to the category? What is an AI appointment setter?

Connect Instagram. Watch it answer one real conversation. Decide.

Rather have a walkthrough? Book 20 minutes and we'll set it up with you.

A walkthrough, if you'd rather

Two questions and we'll set it up with you on a call, around your offer, your tone and your leads.